Collectives have long been a source of utopian principles and practices — and Croatia has a history of producing them. Curator Maša Milovac invited eight emerging designers to join forces and form the Utopian Collective to draw on this ethos of cooperation. As well as presenting a set of objects produced by the designers, the result of a series of workshops, the collective interprets the process itself as an end result. It explores collaborative design as a possible response to the individualistic practices set up as imperatives of competitiveness in consumer society and a neoliberal market environment.
This installation was designed and created by Maja Čule, Mauro Ferlin, Hrvoje Hiršl, Maja Kolar, Mauro Massarotto, Maša Poljanec, Oleg Šuran, Hrvoje Živčić. It was curated by Maša Milovac, and supported by Embassy of the Republic of Croatia in the United Kingdom.